The Google tag manager (GTM) is the tool, which is used to update the code snippets and tags on your website or mobile app. It is a vital tool, which is created to make a webmaster’s life much easier by revolutionizing the way to implement the scripts and tags on the website. There are three parts of the Google tag manager

• Tags – The tags are the code snippets, which are executed on a page.
• Triggers – The triggers are responsible for where the tags will be placed on the web page.
• Variables – The variables are responsible for storing and receiving the date used by the tags and triggers.

The GTM is an essential tool, which is used to provide better Search engine optimization services without putting your hands on coding. Here are the top four ways through which you can use the GTM to gain better SEO driven results for your website

• The structured data implementation – The best way to improve the organic search results is through the structured data implementation to the web pages. The Google tag manager is a great tool for this purpose because it easily allows adding structured data without putting your hands on the technical part.

• Helpful in gaining accurate traffic data – The major challenge faced by marketers is to identify and isolate the irrelevant traffic data, which includes spam visits, traffic from partners and the internal traffic. Unfortunately, the google analytics limits the number of filters to 100 and if you have a high number of internal IP’s which have to excluded then the GTM can prove to be helpful for you. With the help of GTM, the blocking triggers can be implemented to resolve this issue.

• Helpful in indexing – The GTM is also a helpful tool for indexing your website on search engines though providing the flexibility of removing any additionally added parameters and then allowing you create custom HTML tag.

• A deeper insight of the website behavior – The best thing about the Google tag manager is its feature, which allows tracking of the user behavior, conversions and actions. It enables the marketers to track clicks on a specific element on the page and also track additional elements such as the form submission and downloads through auto events.

Final words

The Google tag manager comes with some extra advantages; it is free to use and comes with a diverse range of options which can do wonders when integrated with the Google analytics.  The best part is its security feature which includes the two-factor authentication.  In short, the Google tag manager is a vital addition to rendering better SEO services because before the time when GTM was invented the Java scripts had to be coded to the web pages, which was an unachievable task without the help of a web developer. Whether you are a webmaster or a marketer, the Google tag manager is a great tool, which will help you render better search engine optimization services.