The most problematic issue for the SEO Service providers and Webmasters is the duplicate content on the sites. This issue is crucial because the content forms the base of a good SEO and the duplicate content is a flaw, which can bring your hard work into question. However, for coping with this issue of duplicate content it is important to understand how the search engine deals with it. According to a statement given by Google, the search engine doesn’t take any serious action against a site with duplicate content unless it appears that the duplicate content was generated with the intent to manipulate or deceive the search engine. In short, there is no need to panic if you have some accidentally generated duplicate content. There are three types of Duplicate content namely

1. Cross-Domain duplicate content – When there is same or near similar duplicate content across domains.
2. Closely identical content – When two web pages have content with little differentiation.
3. Exact duplicate content – When there is identically same content on two web pages.

Such content is always a cause of negative impact on the web page. In case the content has been generated accidentally then the search engine will filter it out and display the content it believes to be the best for a given query. To avoid this loss due to duplicate content here are a few things you can do

• The 301 redirects – The best way to get rid of the duplicate content is to remove the web page with the duplicate content and generate 301 redirects to the right URL. This way the site visitors and the search bots can be directed to the original content.
• Using robot.txt file – The first approach to fix this issue is to block the duplicate content from being crawled with the robot.txt file. However, as per the search engine this approach is not recommended but it is not preferable.
• Using canonicals – The other way to cope with the duplicate content is to use the rel=”canonical” link element. Through this, you can easily direct the search engine bots towards the original version of the content without removing the duplicate content page from the site.

Being an SEO service provider or a webmaster it important for you to get rid of duplicate content from your site if any. This is important to eliminate the negative consequences such as the wasted crawls by search engine bots. When the search engine bots come to crawl you, they have a limit of maximum pages they would crawl. If your site is full of duplicate content then the chances of crawling the unique pages on your site will get diluted. To avoid such negative consequences it is advised to pay attention to the hazard of duplicate content as it can ruin the SEPR’s. However, the search engine solely penalizes the sites, which maliciously try to manipulate the search engine rankings. So, if you have some unintentionally generated duplicate content then there is no need to panic. You can easily cope up with it or get it fixed by hiring an SEO company for the same.