You are running a business but do not have the time to take the task of internet marketing yourself? Well a digital marketing company or more precisely a SEO company can help you when you yourself cannot afford hiring an in-house team of digital marketers or do not have the time to indulge in the said task yourself! So, if you are done with the final rounds of selecting the SEO Company that suits your business requirements, there are a set of expectations which a business should have from the company they have hired for their SEO.  Usually, it takes a period of 4-12 months for the search engine rankings or online presence to show significant improvement.

An introductory meeting is an obvious expectation after you have selected the right SEO partners for your business. An introductory meeting should involve the SEO Company asking the business with which they are collaborating, their additional expectations from the SEO efforts, SEO goals and introduction to the SEO manager and the dedicated SEO team. It is very much important that company should address all your questions and concerns, if any, in the initial meeting itself.  Make sure to expect a set of questions regarding your keywords preferences, past SEO audits, work or admin access to your Content Management System or Google Analytics. Initial SEO Audit of your website is as important as anything else and in fact it is one of the most obvious actions, which should be performed by any company, which you are hiring for your business. An experienced SEO Company having a strong footing in the industry for its effectiveness will conduct an initial audit of the health of SEO of your website for which they would require a limited admin access to your Google Analytics Account particularly for the dashboard and reports. The company can list out the observations, any possible suggestions and the future course of action for the same. As a business, you should also expect your SEO Company to abide by the guidelines and stick to the acceptable practices of the Search Engine Optimization. It is very important that the company, which you have engaged with for your SEO, hold itself responsible for the progress and results, which were promised by them during the initial phase of engagement. A reliable marketer will ensure to report and communicate the progress on regular intervals thereby holding himself accountable for the results. There should be a discussion on link building as well, for high quality links are very much vital for an effective Search Engine Optimization campaign. Last but not the least, regular meetings should be scheduled by the company itself either in person or through a video-conferencing along with check-ins  so that you are not left just guessing with what is going on. They should maintain complete transparency and their team should be willing to answer all your answers whenever necessary.

Every SEO consultant has a different approach regarding the Search Engine Optimization and differently channelizes their efforts. But make sure that they abide by the list of above mentioned expectations so that you get the most out of your SEO Company.