Here we have reached the end of year 2017 and now it’s time that you look at the trends in Search Engine Optimization for the upcoming year 2018. SEO can be very complex and challenging for it is ever changing.  As the web keeps on changing, so does the SEO and to remain on the forefront, it becomes important to stay abreast with the trends that will dominate the SEO segment and will help you to strengthen your organic Google presence in the years to come. So, let’s have a look at some of the top trends in SEO that you should keep an eye on in the upcoming year:

Voice Search – Voice search has become a trend nowadays and as per the reports of Google, 20%-25% of the searches in 2016 were voice searches. With the heavy surge in mobile devices, digital assistants like Siri, Amazon Echo and Google voice search have gained popularity and so have the voice searches as well. From booking a ride on Uber to booking a movie with Bookmyshow, digital assistants do almost everything. This clearly calls for the SEO experts to give due importance to the natural language and long-tail keywords. Also, make sure that your design is optimized for a mobile or tablet device so as to make the customer experience delightful.

Backlink Building – It is crucial that you create quality back links that are relevant to your niche. Your backlink building strategy should be more focussed on quality of the backlinks rather than quantity. It is of due importance that the links come from the industry you are in and the content you are producing is unique. Therefore, your SEO strategy in 2018 should be focused on the quality of backlinks and is of paramount importance if as an SEO expert, you are looking for a top position in Google Search Engine results.

Accelerated Mobile Pages (AMP) – Mobile searches are on an increase with the surge in the use of mobile devices. So, it becomes fairly crucial that your website loads faster on the mobile devices. AMP is one such framework that aids websites to load quickly on mobile devices. The quicker your page would load, the lesser would be the bounce rate. So, make sure that you implement Accelerated Mobile Pages in the year to come so as to retain your customers for a long term.

User Experience and Quality content- The year to come will be all about the user experience and enhancing it further. The better you UX (User Experience) will be, more will be the engagement of the user with your pages and website. This in turn, helps Google to decide which pages on the web are relevant to the users and prioritizing them accordingly. Along with an excellent user experience, in the upcoming year, invest in high-quality content that enhances the user’s experience and is informative. This will give your website a high visibility and higher number of inbound links. Merely stuffing the keywords has become outdated and nowadays, context is the king.

2018 is going to bring many changes in Search Engine Optimization, so make sure that you are very well aware about them in advance. So, if you are in search of best SEO Services in USA or Best SEO Company in USA, just make sure that the company implements such latest trends and design the SEO strategy for your company incorporating what trends in the market in years to come. This is how you can have surety to stay above these latest trends.