Pay per Click (PPC) is a strategy adopted for internet marketing or digital marketing where as an advertiser you pay a certain fee, every time your ad is clicked. In simple words, PPC ads appear on the top of organic results when someone searches for something or on the right hand side of Social media sites like Facebook or on YouTube before video is played to get visitors for the site. So, in PPC you pay the Search Engines like Google, Bing, Yahoo and others, a specific sum of money as per your wish to list and display your ads on top or at right side of the search results. Placing the ads is free but you have to pay the Cost per Click (CPC) to the search engine whenever your ad is clicked by the user. Once, the entire amount or budget set for PPC gets exhausted, the search engine stops or ceases to display your ads until your fund is replenished to run those ads again.

Let’s talk a bit about Google AdWords

The most popular Pay per Click (PPC) advertisement option in the world is Google AdWords. The Google AdWords will run your ads on the Google Search Engine and on the other Google features and properties. Surely, Google follow a dedicated process for displaying and running the ads, which you must know to make your PPC campaign a success. There would be many companies, which would be placing ads for the similar search item or keyword. So, if you want your ad to be displayed by Google or appear in the space for PPC ads, you have to place bids against those other companies. Now, the more you pay for a click to Google, every time your ad is clicked by a searcher i.e. Pay per Click, more are your chances that your ad will get placed in the search results. But it is not just about the maximum bid you make; Google also uses a system of “Quality score” which depends on the relevance of your ad to the user, previous clicks on your ad, quality of the keywords, relevance and quality of the landing page etc.

Keyword research can be time-consuming but it is of paramount importance if you want to get good return on your PPC investment. So make sure, that your Pay per Click (PPC) Keywords should be relevant and not just the popular ones also including the long tail keywords, which are uncommon.

Is PPC worth investing in?

Definitely Yes! Pay per Click is utterly useful when the companies require instant results and traffic. Say, if you are an online retail outlet planning to bring an offer for certain time period and want instant visitors and promotion, PPC can give you rapid traffic and visibility. It can be expensive but if the campaign is planned strategically, it can be a game-changer to drive out the competition.

If you are looking for a PPC Management Firm in USA, you can search for top 10 PPC companies on internet that would give you a fair idea of what you are looking for your business and which PPC Management firm would do well for you.